HRH Princess Ghida Talal, Chairperson of the King Hussein Cancer Foundation (KHCF) and Center (KHCC), launched the fifth Arab Breast Cancer Awareness Campaign under the slogan: "Behind every number is a life." The campaign aims to raise awareness of the importance of the early detection of breast cancer. Princess Ghida delivered her message through social media, saying: "I ask every woman to make her health a priority, because cancer statistics are not just numbers - behind every number is a life.” Through this regional awareness campaign, JBCP, in cooperation with entities across the Arab world, unites the efforts of participating countries to reach their goal of saving the lives of women in the Arab world by encouraging them to pursue breast cancer screening immediately.